Girard-Perregaux Opens New Geneva Boutique

La Chaux-de-Fonds-based watchmaker, Girard-Perregaux, has opened a new boutique in Geneva, Switzerland.With the new location, the brand builds upon its new monobrand retail concept, which was first introduced in 2020. Consisting of mirror-clad walls to offer an endless-style view, the space's subtle optical illusions are meant to offer customers a different view of space and time. What also stands out about the new store is its inspiration from the landscape of La Chaux-de-Fonds.Contemporary wit...